Dear attendees of The Hive 2015,
writing open letters is not unusual on this little blog of mine and this time I want to write a letter to you!
I say it every year, but this The Hive will be the best one yet. I cannot wait to show you what we have planed for you. This is our fourth year and I really like that our brands and partners have ideas of their own, that they go all out for you. You'll see! Every year I sit in my tiny appartment and worry myself sick. Sometimes to the point of nightmares as mentioned in my 40 facts right here.
Have I thought of everything? Will you like it?
I love that The Hive has become a reunion of some sorts, that some of you come back again and again. But it doesn' feel like a bad school reunion. You know, for which you hire a man to play your boyfriend. There is nothing clique-y about the conference and we worked very hard to preserve this atmosphere. But the new attendees are just as welcome! You will feel included, you will learn and network, I assure you! I made some of my best friends at The Hive.
My biggest reward for my work and the endless mails I'm writing during the year, is to sit back at the conference and watch you! I see you making new friends, discuss plans and soaking up The Hive. But this year I got my reward a little earlier and it is all down to you guys.
Each year I try to bring each attendee into our Facebook group. This group is intended to make sure you have all the info you need, but also to give you the opportunity to connect before the event. I love the way you comminicate with one another, how you ask questions and help each other out. But you really blew me away with #40facts4thehive (find it on Twitter)!
It is amazing for me to see, how you share and open up so willingly. You are honest, funny, sarcastic and vulnerable, without worrying if others might judge you. Some of those facts can't be easy to open up with and you did it anyway! I think some of the readers really stopped for a moment and were surprised in the most positive way.
That is exactly what I want to achieve with this conference. Thank you for assuring me the team of The Hive is on the right track. The Hive is for you and it seems you have embraced it.
I cannot wait to see you all next week! Make sure you tap me on my shoulder and say hello. I want to meet you.
Until I find you,